Apple almost owned AOL, but we had one of the biggest strategic misses of the internet age. I worked at Apple in the late 1980s, when Macs were finally hitting their stride and before Windows 3.1 would fundamentally alter the personal computer landscape. Here are some powerful lessons I’d like to share from one of my experiences there.

How to Build a Culture Where the Best Idea Wins At one point in my career, someone affectionately introduced me by saying “Oh, this is Arnold. He is an a***hole”.

How to Handle Hyper-Scale from a Former Alexa VP Christmas time…the year is coming to a close, things are slowing down, and almost everyone is on some sort of break. Not consumer electronics teams, though. They aren’t resting. When you are about to have a massive surge of new customers booting up your product all at the same time, you aren’t relaxing.

Driving up Highway One, I realized that our devices might stop listening and start acting. Soon.

But most organizations aren’t ready to pivot when given the chance In every startup I’ve been a part of, there's a moment where it hits you: the original plan wasn’t enough. Not wrong. Not broken. Just... not enough. It was time to “pivot,” which is a terrible name for what actually happens: You start to see the real shape of the opportunity and you go after it.