What it took for Amazon to win with Prime Video  When Bill Carr recruited me to Amazon in 2011, the company had just bought LoveFilm and launched Amazon Prime Video. The timing was… interesting. Netflix’s stock was way down, and they were about to split their DVD and streaming businesses. The opportunity was there for Amazon to make waves in the space, but it wasn’t pre-ordained that we would become a leader in digital video. In fact, although we were one of the largest compa

UX reduces friction for humans to work in ways native to human cognition. We'll still need that, but we now need AX to reduce friction for agents to accomplish tasks, in ways native to LLMs.