Founded, launched, and sold Australasia’s first dedicated IoT home security startup, Morepork, which was acquired by ADT in 2019. Built and led multiple teams at Pandora, Twitch, and Amazon, driving innovation and growth of cornerstone products.
Experience
Executive Roles
Amazon
VP of Product and General Manager
Twitch
Senior Director of Product Management
Pandora
Director of Product Management
Spark New Zealand
Head of Product, Media and Entertainment
Morepork
Founder and General Manager
Will Farrell-Green
Partner
About Me
I am a diverse leader with experience in product, content, and operations leadership roles. Early in my career, I worked as a management consultant before founding and launching New Zealand’s first dedicated IoT start-up, Morepork, in 2014. After relocating to the USA to lead Pandora’s Music Maker Group, I built and led the strategy for non-gaming content growth for Amazon’s video platform, Twitch. I then moved into a leadership role at Amazon’s Audible, with P&L responsibility for the Audiobook Creation Exchange (ACX), the largest direct-to-consumer Audiobook marketplace in the world, doubling both user engagement and revenue in three years. Before my business career, I traveled the world as a professional triathlete, representing NZ at an Olympic and World Championship level. The lessons I learned from this experience translated into everything I do and helped me develop the ability to see the big picture and communicate in a way that leverages relationships and with a high degree of delivery.
Career Highlights
Over my career, I have built companies and products from scratch and high-performing, innovative teams inside leading companies. A pillar of my career was founding an IoT startup, DigiLife, which developed into Morepork. This involved building an end-to-end product and business, including hiring and managing a 30+ person team across product, engineering, UX, marketing, and finance. Morepork was acquired by ADT.
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At Twitch, I built and led the growth of non-gaming verticals (music, news, and sports), overseeing a global team dedicated to content and product development for Amazon’s live streaming platform. I then built and managed Amazon’s direct-to-consumer audiobook division, taking on full profit and loss responsibility for the Audiobook Creation Exchange (ACX) marketplace, the world’s largest self-service audio platform for authors and publishers. During my tenure, I successfully doubled both user engagement and revenue, solidifying ACX’s position as a global market leader. Additionally, I served as the Audible lead in commercializing Amazon’s innovative AI-powered long-form text-to-speech (TTS) tools.
Techquity Solutions
I work with CEOs and their teams to identify and fill skills gaps by doing the work and implementing changes. I mentor tech leaders to enhance their chances of success and help them improve outcomes. I always focus on determining customer problems and developing ways to solve them.
Innovation & Impact
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Doubled revenue and user growth for consumer Audiobook division (ACX) at Amazon in 3 years
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Pioneered AI-generated (Text-to-Speech) narrated content for Amazon with the capability to create an audiobook from a transcript in under an hour
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Led non-gaming expansion at Twitch, growing from <1% to 10% of total hours watched
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Developed artist marketing platform tools at Pandora, providing data insights to artists to improve touring and record production decisions
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Founded self-service smart home security product Morepork, with a successful exit to ADT in 2019
Why Techquity?
There are two primary reasons I joined Techquity. First, the opportunity to collaborate with a talented group of like-minded individuals who tackle challenging problems and provide a chance to learn from the best in the field. Second, I am passionate about the diverse range of clients Techquity serves and enjoy solving real-world technology challenges.